Our Story · Mission · Values
GO BEYOND BETTER
Utilising Basketball as a vehicle to drive better outcomes for young people across West London and beyond.
About Us
ELEVATING COMMUNITIES
THROUGH BASKETBALL
The core aim of Transition To Excel is to elevate disenfranchised communities through Basketball. We provide a mixture of affordable programmes including camps, 1-on-1 training, group sessions, clinics and school sessions.
These sessions allow young people from all backgrounds to access professional coaching whatever their experience. We empower all the young people we work with regardless of their personal aspirations — whether they have goals of playing at a professional level or whether Basketball is simply a hobby.
"Our belief is that playing Basketball has benefits far beyond the sport."
Our Story
HOW WE GOT HERE
There is a wide breadth of skills and experience across the team — from playing basketball at a high level in the UK and other European countries, to experienced individuals who have knowledge of working with young people, particularly those from underprivileged backgrounds and with complex needs.
Over the years we have witnessed the erosion of services aimed at developing and supporting our communities. We understand first-hand the pivotal role these services have on shaping young people into well-rounded adults. We've seen the catastrophic impacts of losing these opportunities and the mentors that play such a key role in their lives. Collectively, we recognised the need for accessible and affordable outlets for young people — specifically organised basketball sessions.
As a result, we launched under the name Transition Basketball in 2016, providing summer camps, tournaments and 1-on-1 sessions across West London. These helped to bridge the gap between the skills we hold and the community in need of accessing them. Since launching, the demand for these opportunities has accelerated and in 2023 we rebranded as Transition To Excel.
We believe that young people — regardless of their race, gender or class — should have equal opportunities to do things they love and have a safe place to grow. We are committed and driven by the goal of delivering that through basketball.
How We Got Here
OUR JOURNEY
Founded
Launched as Transition Basketball, providing summer camps, tournaments and 1-on-1 sessions across West London.
School Programmes
Expanded into in-school basketball programmes across local secondary schools.
Camps & Clinics
First residential camp — athletes, coaches, and unforgettable development.
Rebranded
Rebranded as Transition To Excel — reflecting our growth and wider ambition to elevate every athlete we touch.
Digital Platform
Launched our full booking and progress-tracking platform to better serve players and families.
Growing
Weekly sessions, monthly camps, school programmes and a growing coaching team.
Our Mission · Our Vision
INSPIRE·ELEVATE·TRANSFORM
Utilising Basketball as a vehicle to drive better outcomes for young people across West London and beyond.
HEALTH
Guiding simple and sustainable lifestyle choices through Basketball to promote better long-term health through personalised, expert guidance. We aim to better the physical and mental health of all participants, whilst arming them with the tools they need to understand what their body wants and when it needs it.
"The training has helped in conditioning me so I am able to take my training into my own hands using the methods taught."
SOCIAL INCLUSION
Using sport as a universal language to speak to London's diverse population, with people from all backgrounds. Building bridges and breaking barriers where existing boundaries typically prevent social cohesion.
"When I came to this country, I came here alone, I had no family here. I was timid to interact with people but being able to play Basketball helped connect me with people."
EARLY INTERVENTION
Directing provision towards at-risk youth to aid in the reduction of offending and reoffending rates. Supporting young people to make better, well-informed decisions about their lives through Basketball-built relationships and mentoring.
"Coach Deane is not just a coach, but a life role model & I feel like I can go to him for advice & I do frequently."
FUTURE PROSPECTS
Through Basketball, developing transferable skills that can be applied in education, work and wider society.
"TXL has helped me off the court as I am more disciplined and organised when it comes to every day life."
What We Stand For
OUR VALUES & PRINCIPLES
Ensuring our work and decisions are consciously underpinned by the things we believe in.
BALL FOR ALL
Basketball is for everyone regardless of age, race, religion, class or ability — and it's never too late to start. Never dribbled a ball but interested in the benefits of Basketball and want to have fun? There is a place for you on our courts.
IMPACT
Our actions and work are always led by our desire to make the world a better place for people and the planet through sustainable and ethical practices. We are guided by prioritising doing what is right — even when it might be hard — for the community that we serve without compromising on our values.
DIVERSITY
Basketball brings together people from across the broad, rich ethnic and cultural make-up of London, promoting cohesion. We recognise, celebrate and cater to the things that make us different so that we can be united and work together harmoniously. We ensure kindness, respect and compassion are embodied by all those we work with.
PASSION
We are always passionate about the work that we do in order to inspire passion amongst those we work with.
Where To Find Us